Branding

The branding was a mix of Toyota Motors guides and custom ideas and thoughts for the Insurance division.

Brand guide

There was no standard written brand guide specifically for the Insurance division, however, there was what I call a marketing guide. I updated this piece, fixing inconsistencies and suggesting improvements.

Iconography

This icon style is based on an 80/20 color concept: 80% black, 20% red line style. I was able to flesh out the library from just a few, to many icons.

Below are the icons

Alarm Systems

Commercial Insurance

Compare Insurance Rates

Condo Insurance

Credit Card

Cyber Business Interruption

Dedicated Response Team

Cyber Forensics

Fraudulent Funds Transfer

Government Fines

Cyber Security

Cyber Privacy

Cyber Security

Disability

Electronic Device

Flood Insurance

Floorplan Collision

Floorplan Comprehensive

Floorplan Earthquake

Floorplan Flood

Floorplan Theft

Windstorm Hail

Golf Cart Insurance

Good Driver

Home Security

Insurance Policy

Jetski Insurance

Liability Coverage

Life Insurance

Medical Coverage

Medical Help

Motorcycle Insurance

Personal Belongings Protection

Policy In Minutes

Private Client Directors

Private Client Landlord

Private Client Umbrella

Private Client Valuables

Qualify 10 Percent

Racing Insurance

Risk Management

Safety Courses

Save Money

Shopping Cart

Snowmobile Insurance

Suvs

Air Travel Insurance

Travel Insurance

Truck Insurance

Van Insurance

Renters Insurance

Rv Insurance

Microsoft Teams backgrounds

Toyota Insurance, Private Client, Connected Analytics Services, and Lexus had no branding for Teams when I arrived. Now they have a lot.

Teams_bkgd_Emblem-Corolla-LIght_1920x1080_2023-14-04-FINAL.jpg

Teams_bkgd_Emblem-Dark-Corolla_1920x1080_2023-14-04-FINAL.jpg

Teams_bkgd_Emblem-dark-Tacoma_1920x1080_2023-14-04-FINAL.jpg

Teams_bkgd_Emblem-Dark-truck_1920x1080_2023-14-04-FINAL.jpg

Teams_bkgd_Emblem-Tacoma-Light_1920x1080_2023-14-04-FINAL.jpg

Teams_bkgd_Emblem-truck-Light_1920x1080_2023-14-04-FINAL.jpg

Private-Client-Teams_bkgd-Camry-1920x1080_2024-01-02-FINAL-Dark-2.jpg

Private-Client-Teams_bkgd-Corolla-1920x1080_2024-01-02-FINAL-Dark-8.jpg

Private-Client-Teams_bkgd-Crown-1920x1080_2024-01-02-FINAL-Dark-4.jpg

Private-Client-Teams_bkgd-Crown-1920x1080_2024-01-02-FINAL-Light-2.jpg

Private-Client-Teams_bkgd-Crown-1920x1080_2024-01-02-FINAL-Light-3.jpg

Private-Client-Teams_bkgd-Rav4-1920x1080_2024-01-02-FINAL-Dark-2.jpg

Private-Client-Teams_bkgd-Rav4-1920x1080_2024-01-02-FINAL-Dark-4.jpg

Presentation template

I developed the presentation template, sorely needed at the time.

See the presentations

Please download them as Powerpoint documents to view an accurate representation.

Collateral & Deliverables

One sheet templates

In addition to many templates and one pagers, the standout piece was for Racing Insurance. I wrote the headline, “ENSURE THE THRILL ... WITH INSURANCE” which later became the slogan for what became Race Day Insurance. In addition, I branded the product with the transparent checkered flag graphic. The assignment was to stay in brand while distinguishing the racing product.

See the one sheets

Dealer kits

I produced dozens of dealer kits, based on various templates. These were physical POS items consisting of pop-up banners, acrylic stands with messaging, business cards, and repair order cards.

Advertising

Google ads. These are concepts I developed to add some humor and/or drama to the standard Toyota Insurance ads.

Advertising

Toyota Financial Services (TFS) invoice ad. TFS periodically allows various Toyota entities to advertise on their paper and electronic vehicle invoices to customers. Here are some that I executed.